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Lego Builds Giant Brick House in its Hometown

Danish toymaker Lego is constructing a play house in its hometown made to resemble 21 giant variations of its blocks piled on top of each various other, the business claimed on Thursday.

The Lego House results from open up in September near the business’s head office in Billund, Denmark.

“LegoHouse will certainly be the just one of its kind in the globe as well as it will certainly continue to be so, since Billund is the house of Lego as well as this is where we will certainly constantly be,” its basic manager, Jesper Vilstrup, informed Reuters.

The 12,000- square-meter (130,000- square-feet) structure, made by Danish engineer Bjarke Ingels, will certainly consist of 3 dining establishments, a Lego shop, 4 backyard as well as a gallery presenting the background of Lego as well as developments made by followers.

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A LEGO model is displayed during a news conference in Copenhagen, Denmark, Feb. 16, 2017 ahead of the September opening of the LEGO House Experience Center in Billund. (Scanpix Denmark/ Ida G. Arentsen)

A LEGO version is shown throughout a press conference in Copenhagen, Denmark, Feb. 16, 2017 in advance of the September opening of the LEGO House Experience Facility in Billund. (Scanpix Denmark/ Ida G. Arentsen)

LegoHouse will certainly “present whatever the Lego brick could do,” Vilstrup claimed.

Lego, which is rivaling Barbie doll manufacturer Mattel to end up being the globe’s largest toymaker, has actually coordinated with film franchise business such as “Celebrity Wars” in deals that period Lego collections, computer game, as well as mobile phone applications.

The business, established in 1932 by Ole Kirk Kristiansen as well as his grandchild Kjeld Kirk Kristiansen, intends to bring youngsters back to its core item: the Lego brick, initially generated in its present type in 1958.

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